We're driven by the joys of culture and operate with the belief that nuance is powerful, culture is everywhere and humans connect both.
Our Vision
Humanize culture and its value in business communications.
Our Mission
Ignite business through human connection.
Our Values
HUMAN EXCELLENCE | Collective strengths that deliver value.
RELENTLESS CURIOSITY | An ever-evolving desire to achieve through learning.
EXPRESSIVE CONVICTION | Welcome unique experiences and beliefs.
CREATIVE PERSEVERANCE | Tenaciously achieving through creativity.
KIND CANDOR | Unconditional kindness provides brightness.
ABOUT OUR FOUNDER | JONATHAN TARIN
I'm a Mexican born, Texas raised professional with 18 years of multicultural experience in advertising, sales and marketing.
My most important roles, however, are that of husband and father.
I believe success for any brand or business is fundamentally built on human connection, not just the offering of goods and services.
It's why I founded El Brightside during COVID19, choosing to share optimism and human connection to the world while in the midst of uncertainty.
What started as a consultancy service focused on helping small business and non-profit organizations with marketing and branding services during a global pandemic, over the years, has evolved to a brand platform dedicated to sharing stories of the multicultural human experience.
Our focus has always been to Ignite Business Through Human Connection.
We operate with the belief that nuance is powerful, culture is everywhere and humans connect both.
That is where ALL the magic is at.
I look forward to working with you.
